According to Unified District Information System for Education (UDISE) report 2019-20, the overall gross enrolment ratio has improved across school segments in India over the year-before period. The report says – Indian Schools taught 265 million students in 2019-20 which was at least 4.2 million than the year-ago period.
While we see many private schools seeing enrollment numbers going up, there are still several schools struggling to get the same. Hundreds of schools are facing the same decline and making them think over new strategies and revamping the model.
How to increase school admission?
Having just an impressive building and infrastructure is not enough to bring in more parents. Parents are looking for more when it comes to deciding their kids’ futures. It’s time to adopt a modern approach to deal with situations like these. There are several strategies to help increase school admission. Here are the 4 best ways to increase school admission by leveraging the digital space.
1. Create a website that speaks
The majority of schools are ignoring this as being the most crucial need. There is a high percentage of schools that do not have a website or any online presence. Schools and businesses having a website, a well-developed search engine strategy, and a blog gets 55% more visitors. Websites are a great way to build an impact on the local community and get discovered by new people. Having a small website with minuscule content won’t cut it. You need to showcase the important factors in your school such as infrastructure, facilities, staff, etc.. Also, it’s time to redesign your old website if its not mobile-friendly. A visitor will most likely bounce off your website if it’s not mobile-friendly.
2. Create a Search engine strategy
The online community is more dependent on local searches, reviews, good comments, and positive feedback. When it comes to buying a product or looking for a service nearby, we often check the reviews first. Having a well-developed SEO strategy will be able to keep your school on top of the Google Rank. Doing proper keyword research and having content that is more user-centric, these two helps schools in a long run.
Schools also need to put their schools on a different platform and encourage parents and the local community to write reviews and recommendations. It’s crucial to manage and monitor online reviews considering the platform they are being written at.
3. Online Advertising
Online advertisements are the most powerful way to attract parents and the local community. It helps businesses and brands generate more awareness and brings more traffic to your website. Your local community who are looking for a school in their city are the ones who will most likely see your advertisement first. Schools can adopt digital advertising strategies which could turn a visitor into a potential admission.
4. Social Media Presence
If there’s one common thing most parents are doing, it’s social media. An article Published by Statista Research Department, Mar 21, 2022. As of 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year. Social media helps your school reach more parents and turn them into followers. You have all the necessary means to impress a parent whether it’s your photo gallery, showcasing your facilities and infrastructure, etc. A regularly updated social media account will get the most visitors as compared to those who don’t update.
Final Verdict – Schools, Digital Way
With the right digital approach and adopting a digital transformation strategy, schools can create brand awareness in the local community and generate more traffic by just following these 4 ways to increase school admission.
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